Client Case Study

 

How a leading charity manages its communications for more than 100,000 members

 

Challenge

The UK’s leading independent road safety charity has an important role to fulfil. With over 100,000 members, the charity has a challenging number of member communications to manage.

 

Solution

FT Solutions offered a solution to manage all of the charities member communications ranging from the print and mailing of new member packs with pass certificates through to annual renewal communications with a new PVC laminated membership card for the year ahead.

FT Solutions’ enables member communications to be personalised and utilise variable data to include offers relevant to each member.

 

Results

Members are kept up to date with personalised messages and annual renewals are actively managed to maximise uptake. Streamlining member communications through FT Solutions provides significant cost, resource and time savings.

It also allows the clients membership base to continue to grow without encountering operational capacity issues.