Client Case Study

 

How the UK’s leading car parts supplier delivers a local and personalised service

 

Challenge

With enough stock to fill Wembley Stadium, the UK’s number one provider of car parts required a responsive print and mailing partner to manage customer product communications. The objective was to obtain local engagement with customers.

 

Solution

To keep customers informed of the latest offers available at their local branches, FT Solutions manages the print and mailing of a monthly product magazine. Each customer receives a polywrapped magazine containing a covering flyer which is personalised with an image of a nearby landmark, their nearest branch details and a guaranteed delivery speed calculated on their postcode relative to the branch.

 

Results

Our client can pass on short-term offers to their customers thanks to the fast turnaround offered by FT Solutions to print and mail their magazine. Personalisation of the mailing enables the large national organisation to communicate a local and relevant message to customers and support its 160+ branches. Postal returns are also managed keeping customer records up to date and reducing the overall postal bill.