Client Case Study


How a leading vehicle auction company attracts members to attend its auctions and keeps them informed of all the livery being sold.

 

Challenge

The UK’s and Europe’s largest vehicle auction company hold over 100 auctions place per week, requiring high volumes of targeted communications to attract customers to auctions. Additional livery often needs to be added at the last minute to the auction guides.

 

Solution

FT Solutions support the auction leader to create, print and mail their premium auction catalogues which includes brands such as BMW, Mini, Audi, Jaguar and Land Rover. FT Solutions provide a fast 2 day fulfilment service of auction catalogues to serve the multiple premium auctions taking place across the country each week. In addition to the auction catalogues, FT Solutions manage the clients new member packs with the production and mailing of a personalised welcome letter and membership card.

 

Results

Auctions attendees are well informed and ready for each auction with their catalogue. The paper and print quality of the auction guides reflects the prestige of the brands included.