Client Case Study

 

Leading retailer wishes its many members a very Happy Birthday

 

Challenge

The UK’s favourite toy retailer needed a reliable partner to manage its direct mail communications to their members in order to engage with customers, attract them into store with relevant promotions and recognise and reward them for their loyalty.

 

Solution

FT Solutions were appointed to fulfil the print and mailing of member communications to coincide with the Birthday of the member’s children. The mailings consist of a personalised letter which incorporates a barcoded voucher, personalised Birthday card and a gift guide.

FT Solutions work closely with the retailer to provide specialist support such as guidance on the design and engineering of their gift guides to optimise mailing discounts.

 

Results

The partnership between FT Solutions and the toy retailer extends more than 9 years. During this time, targeted and personalised direct mail communications have increased traffic into stores and resulted in an increase in sales.

The long established relationship also ensures that the client’s brand is understood and consistently represented by FT Solutions.