Client Case Study

Heathrow Airport


How a major airport rewards its loyal passengers

 

Challenge

On average, more than 190,000 passengers arrive and depart from Heathrow Airport every day. Heathrow wanted to establish a reward programme that would make every journey better and put Heathrow at the heart of passengers travel plans.

 

Solution

Heathrow partnered with FT Solutions to manage the fulfilment of their loyalty programme called Heathrow Rewards. FT Solutions support Heathrow with the fulfilment of point of sale leaflets with cards attached for travellers to start collecting points straight away; personalised loyalty cards for those applying online which are mailed to new members with a letter; and mailings to those who have collected sufficient points to convert their points into security printed vouchers. The loyalty cards contain both a magnetic stripe and a bar code so that data can be captured by all retailers and restaurants at Heathrow.

 

Results

Heathrow Rewards was launched in Spring 2013 and has been a success to date. Heathrow have been able to reward returning passengers with offers and vouchers for their favourite shops and restaurants to improve their journey and make Heathrow their airport of choice.