Client Case Study

National Farmers' Union

 

How a nationwide union manages their brand and membership communications

 

Challenge

The NFU is the voice of British Farming, representing 55,000 members. Being located across 250 UK locations can present a logistical challenge when trying to manage member communications, annual renewals, event equipment and branded promotional merchandise.

 

Solution

FT Solutions manage membership communications, including the print and mailing of annual renewal packs with a personalised membership card, for the NFU. FT Solutions also advise, source, store, and supply on demand over 300 brand approved items which include marketing print, POS equipment, branded merchandise and event show kits. These items are visible and orderable via a dedicated online platform.

 

Results

The NFU have greatly benefited from streamlining their marketing operations with FT Solutions. Members of the NFU are well informed with regular and relevant communications. The NFU have complete control over their brand and real-time visibility of stock usage and costs. All locations can quickly and easily access the marketing materials they need to promote the union.

“Working with FT Solutions has improved our efficiency and reduced our costs. Managing annual renewals has never been easier. It is simple for all NFU Secretaries to access the marketing materials they need to promote the union but at the same time we can maintain complete control of our brand and spend.” Julia Ironside, Marketing Manager - Membership, NFU